Sometimes something gets under your skin, and you just need to put down that "monkey-wrench," clean up a little, and head to an auto show. As the first major North American auto show of the season, the 2012 LA Auto Show will host some of the industry's most important new vehicle debuts; Porsche, Corvette, BMW, plus others and set the tone for the rest of the year. The dates are November 30, 2012 to December 9, 2012 for the public. But, what makes it different?
The Los Angeles Auto Show this year
entered a new era of connectivity with the launch of its new website, redesigned
from the ground-up with the increasingly mobile consumer in mind. Integrating
the very latest platforms and functions available on today's smartphones and
tablets, the new mobile-optimized site is a direct response to the rapidly
evolving way information is shared and consumer purchasing decisions are
initiated and cultivated.
In order to
encourage increased sharing and usage of the new built-in social media tools,
the site will feature more digital content than before, including an increased
number of photos and videos. With three quarters of smartphone users watching
mobile video1,the new site seamlessly connects with the LA Auto Show
to its YouTube channel and, for
the first time, will feature a video of every press conference that takes place
on Press Days.
site is also well suited for the new generation of connected vehicles, which
enable in-vehicle access to information, social networks and entertainment. With
automakers bringing an increasing number of these vehicles to market, the new LA
Auto Show site becomes even more relevant as a tool to keep mobile consumers
engaged while on the move via social media
platforms. According to
Intel, automobiles will
be among the top three fastest-growing market segments for connected devices and
Internet content by 2014.
"This is an
investment on our part that benefits both attendees and exhibitors," said Andy
Fuzesi, LA Auto Show general manager. "Visitors now have access to more
information and the ability to easily share content before, during and after the
Show, while exhibitors benefit from the built-in viral nature and increased
brand advocacy opportunities."
The redesign was
managed and implemented by "inconmoble" a mobile design
and development agency with consummate experience in the automotive segment. As
a company, iconmobile works closely with brands such as BMW, Microsoft,
Samsung and others to create and develop connected digital solutions in a way
that is both personal and contextual.
"This partnership showcases a company that is truly vested in connecting
with their audience in the most direct and engaging way possible, using devices
people love most and always have with them," said Chris Mann, VP Business
Development, iconmobile. "LA Auto Show has built a foundation for the future,
which will further enhance the show-going and showcasing experience in the
coming years for visitors, press attendees and exhibitors alike."
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